What Q4 Teaches Us About Measuring Brand Impact
- Sam Ghanem
- Aug 29, 2025
- 2 min read
Q4 isn’t just about budgets and wrap-up reports. It’s about asking the harder questions that reveal the true impact of your brand.
For over 24 years, I’ve worked with multi-national corporations, startups, and small businesses. Across every industry — from military and automotive to healthcare, hospitality, and everything in between — I’ve seen a common misconception:
Printing and branding are often treated as expenses, not investments.
But here’s the truth: every touchpoint you create — signage, collateral, branded experiences — either adds to your bottom line or takes away from it.
The real question leaders should be asking as we close the year is:
“How much did our printing and branding make us this year?”
At SG INK, we look at ROI in two ways:
Return on Investment — measurable revenue, conversions, and brand recognition generated by your print and branding.
Return on Involvement — the less obvious, but equally powerful, results: community engagement, trust, employee pride, and loyalty built through consistent brand experiences that keep your business involved.
And here’s the good news: it’s never too late to impart KPIs like this.
Sometimes it’s the smallest 1% shifts in your language that ensure your messaging truly lands. Sometimes it’s the decision to have fun with your brand tweaks that sparks unexpected momentum.
These micro-adjustments aren’t just about meeting goals — they can be the reason you surpass them. Especially when your branding and printing are designed not just to look good, but to convert.
Branding, marketing, and printing work best when they aren’t seen as a cost to cut, but as an ecosystem of investments designed to grow with you.
That’s the perspective I share not just through SG INK, but also as a Thought Leader with The Cor Collective.
Because in the end, alignment isn’t just about strategy. It’s about results.
So I’ll leave you with this:
As you close out Q4, can you confidently measure the impact your branding and printing made on your business this year?
Sam Ghanem
CEO / Co-Founder
SG INK / Let’s Go 180°
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